Zartico, a number one SaaS know-how firm serving the journey & tourism trade, is happy to announce the winners of the 2024 Knowledge Hero Awards. Recognizing vacation spot leaders who’re utilizing knowledge to optimize technique and tailor advertising and marketing efforts to create a affluent journey & tourism economic system, the awards signify the continued progress of the sector which noticed its U.S. GDP contribution improve by 7% in 2023 to achieve a file $2.36 trillion.
“Recognizing the myriad ways that data and analytics are being used to drive and inform marketing and tourism development strategy provides our industry with inspiration for how big data can help us address and overcome long-standing challenges,” shared Sarah Lehman, CEO of Zartico. “Each of these recipients exemplifies leadership, innovation and a distinct commitment to improving their respective communities by arming them with the tools necessary to execute a hyper-personalized approach.”
The 2024 Knowledge Hero Awards passed off on the primary night of Zartico’s second annual Zarticon, a person convention that sees vacation spot leaders and company companions convene to share and focus on how they’ve been leveraging knowledge and analytics to propel their organizations and ship tangible outcomes. This yr’s Zarticon is happening in Charlotte, Might 13 -15, 2024. Zarticon attendees had been invited to submit their campaigns for consideration in certainly one of eight classes. The panel of judges, made up of Zartico executives and tourism trade professionals, scored the entries on the impression of revolutionary knowledge use on the planning, execution, and success of the initiative.
The eight Knowledge Hero Award winners are:
Chasing Innovation Award: Victoria Isley, Discover Asheville
The Chasing Innovation Award is an honorary Zarticon recognition bestowed by the workers of Zartico for “outstanding contributions to the innovation of insights for the betterment of the destination industry.” This yr’s recipient is Victoria Isley, CEO & President of Discover Asheville.
The award is called in honor of the late Julie Chase who served because the Senior Vice President and Chief Advertising and marketing Officer of Go to Austin, celebrating her ongoing quest to find what’s new and revolutionary on this planet of vacation spot advertising and marketing. Julie’s ardour was discovering new and inventive methods to market her vacation spot, observe its effectiveness, and report the advantages and alternatives to her stakeholders and fellow residents. She was a pioneer and early adopter of many revolutionary applied sciences earlier than they grew to become trade requirements, and she or he was at all times looking out for options she might be the primary one to make use of.
Marketing campaign Planning: Putnam County Conference & Guests Bureau (CVB)
Putnam County CVB developed a marketing campaign to advertise a brand new climbing and biking path system of their space. By leveraging geolocation and spending knowledge from the Zartico Vacation spot Working System (ZDOS®), Putnam County CVB created a profitable marketing campaign that noticed a major improve in YOY visitation to the path system, attracting guests that had been spending extra money and time within the vacation spot in comparison with the everyday customer demographic.
Group Partnership: ROOST – Regional Workplace of Sustainable Tourism
ROOST got down to use knowledge to information its advertising and marketing efforts and inform broader administration initiatives aimed toward enhancing its communities, in addition to the general customer expertise, whereas additionally guaranteeing sustainable progress. Utilizing Zartico knowledge, ROOST created the Adirondack Area Guests Knowledge Insights Report, sharing beneficial info on customer demographics with native companies and companions. This knowledge helped them to take a extra proactive method and enabled stakeholders to tailor their choices extra successfully, resulting in definitive progress and enhanced collaboration within the area.
Vacation spot Administration: meetNKY
Management at meetNKY sought to make a case for the growth of BLINK Cincinnati – the biggest artwork, gentle and projection mapping expertise within the U.S. – to the Kentucky facet of the Ohio River. To encourage funding within the growth, meetNKY labored with Zartico to faucet into knowledge to point out the financial impression on native companies and journey to the area, efficiently lobbying for the growth of this yr’s BLINK to incorporate town of Newport, Ky.
Conferences/Conventions: Go to Tampa Bay
Go to Tampa Bay hosted the Kappa Alpha Psi Fraternity, Inc. Grand Chapter Assembly in the summertime of 2023, bringing over 15,000 guests to town of Tampa Bay. Utilizing knowledge from Zartico to investigate customer demographics, occupancy charges, native enterprise income and regional visitation knowledge, the DMO demonstrated the occasion was not solely an financial enhance for town, but in addition fostered neighborhood engagement and cultural celebration. Armed with these invaluable insights, Go to Tampa Bay was in a position to entice and retain future teams by substantiating the success of the gathering via knowledge and positioning Tampa Bay as a vacation spot for occasions and teams.
Sports activities: Go to Myrtle Seashore
In 2023, Go to Myrtle Seashore hosted the World’s Strongest Man competitors and used knowledge from Zartico to point out the occasion was certainly a high-value occasion. The info demonstrated the occasion shattered attendance data and generated a major impression with over 38,000 attendees touring to Myrtle Seashore, producing $13.1 million in resort income. Competitors attendees had been additionally proven to go to extra points of interest and patronize extra native eating places in comparison with the everyday customer demographic. Total, the info proved that the occasion was a pivotal financial success for a metropolis that boasts a robust journey & tourism sector and helped bolster efforts to safe Myrtle Seashore because the host of the 2024 competitors.
Stewardship: Go to Lake Tahoe
Lake Tahoe was feeling the strain of overtourism ensuing from a rise in out of doors and nature journey sparked by the pandemic. To alleviate these pressures, Go to Lake Tahoe sought to advertise accountable tourism whereas additionally sustaining a constructive relationship with the locals. Utilizing Zartico knowledge, Go to Lake Tahoe was in a position to inform and improve their “Awe and Then Some”marketing campaign, in addition to their “Guidelines to Lake By ” marketing campaign, to draw extra sustainable guests whereas additionally selling accountable tourism. The outcomes displayed a rise in common customer spending with guests opting to go to much less touristy locations versus in style locations like Emerald Bay and Stateline.
Company Distinctive Knowledge Use: Thought Peddler
So as to obtain progress within the journey & tourism sector for the New Mexico Tourism Division, Thought Peddler turned to Zartico knowledge to assist determine key new progress markets. Leveraging Zartico’s spending knowledge, Thought Peddler recognized two new high-value customer markets to focus on on behalf of New Mexico and carried out a marketing campaign to bolster journey to the vacation spot from these markets. The marketing campaign noticed success with a rise in visitation in addition to customer spending amongst vacationers from one of many recognized goal markets.
The put up Zartico Acknowledges Trailblazers within the Journey & Tourism Sector at 2024 Knowledge Hero Awards Ceremony Throughout Zarticon appeared first on Journey And Tour World.
