Yuka is a well-liked well being app that enables customers to scan the barcodes of meals objects to rapidly see a well being rating primarily based on components, sugar, saturated fats, and fiber. It additionally scans beauty merchandise, highlighting any dangerous substances like endocrine disruptors, carcinogens, allergens, and irritants. Yuka then recommends more healthy choices, serving to shoppers make extra educated and conscious selections.
Since its introduction in France in 2017, Yuka has revealed important points with main firms relating to dangerous components that many shoppers are unaware they’re consuming. For instance, French grocery store chain Intermarché modified 900 recipes and eliminated 140 components as a result of stress from shoppers and Yuka customers.
Now, the corporate is increasing its mission by introducing a brand new characteristic that gives customers with a direct method to contact manufacturers utilizing these problematic components.
Launched right now, the brand new “Call-out the Brand” button permits customers to problem firms immediately. When a consumer scans a product that seems to be marked with Yuka’s purple label — which signifies well being issues — they are going to see an choice to e-mail the product’s producer, pushing them to rethink the usage of dangerous components. Yuka offers a default message however permits customers to personalize it if they want.
Moreover, customers have the choice to publish a put up on X to advocate for change publicly. The corporate is engaged on including assist for different social media platforms, corresponding to Instagram and others.
Emails and social media posts typically lack impression when just a few individuals take part, however Yuka believes that this characteristic might encourage hundreds, and even thousands and thousands, of shoppers to take a stand for more healthy merchandise. A examine by the Meals Trade Affiliation (FMI) and NielsenIQ discovered that 72% of contributors prioritize clear product info and labeling when selecting which meals manufacturers to assist.
This characteristic could also be significantly helpful for Individuals, the place meals laws are much less strict than in Europe.
The brand new instrument is simply out there to premium customers in France and the U.S. The membership ranges from $10 to $50 per yr and affords options like offline mode, limitless historical past, and extra. It’ll roll out to further international locations within the coming months.
Yuka is out there to obtain on the App Retailer and Google Play Retailer. The app boasts 1 million paid customers, 700,000 of that are within the U.S. General, it has over 60 million worldwide customers.
