Tumblr’s experimental GIF feed lastly launches after 10 years

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Illustration: The Verge

Tumbler has lastly launched Tumblr TV as a brand new tab on the high of its app, the corporate mentioned right this moment in a quick set of replace notes noticed by TechCrunch. Tumblr TV first debuted as a GIF-finding function in 2015, however now it consists of video content material as nicely.

Screenshot of a person holding a cat in a Tumblr TV video.
Screenshot: Tumblr TV

In response to Tumblr, “New users will have this tab enabled by default in the third position, while existing users will have it available in the Dashboard Tabs configuration, if not already enabled.”

Once you faucet the Tumblr TV tab, you’ll see a grid of movies and GIFs. When you faucet one, you’ll be able to like, remark, repost, or share it, and while you’re able to see one thing else, you’ll be able to swipe as much as transfer on.

In my very temporary testing, it’s nonetheless very GIF-heavy regardless of the inclusion of video and a swipe interface much like different short-form video apps.

It could possibly be tempting to match Tumblr TV to TikTok, particularly in gentle of its current shutdown, however proper now, it’s extra like scrolling a gaggle textual content filled with GIFs.

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