The unique Love Boat sequence, which aired on ABC from 1977 to 1986, turned a popular culture phenomenon, turning the present’s catchy theme into an anthem of romance and journey.
Within the new advert marketing campaign, Waddingham reimagines the track, including a contemporary twist whereas celebrating the long-lasting legacy that helped make Princess Cruises a family identify.
“Hannah Waddingham brings something truly special to one of the most recognizable theme songs in television history and Princess Cruises brand anthem,” John Padgett, president of Princess Cruises, stated in a press launch.
“As Godmother of Sun Princess, she infuses the beloved tune with her extraordinary talent and playful energy, paying tribute to The Love Boat’s Hollywood legacy, which featured thousands of memorable guest stars,” Padgett stated.
“Her performance beautifully captures the timeless elegance and spirit of adventure that define the Princess Cruises experience.”
Filmed in dazzling, cinematic type by acclaimed director Dave Laden of Hungry Man and created with the experience of Princess Cruises’ company of file, Terri & Sandy, the marketing campaign follows Waddingham as she enjoys the lavish delights aboard a Princess cruise.
Whether or not she’s belting out the theme track whereas sipping artisanal cocktails, lounging by the pool, communing with dolphins, savoring gourmand delicacies, or drifting off to sleep throughout a therapeutic massage, Waddingham brings humor and magnificence to each scene.
To deliver new life to the legendary observe, Waddingham recorded her model on the famed Standards Recording Studios in Miami, a music business landmark that’s hosted the likes of ABBA, Bob Marley, Jay-Z, and Shakira.
The studio’s storied partitions lent a contact of musical magic to the efficiency, reminding everybody why The Love Boat theme stays as infectious at the moment because it was within the ’70s and ’80s.
“Hannah Waddingham has a presence as powerful and radiant as the Sun Princess herself,” JP Gomez, Inventive Director at Terri & Sandy, stated in a press launch.
“From start to finish, she brought brilliance and humor to the creative process, contributing clever, witty ideas that elevated the entire campaign,” Gomez stated.
“This production was a celebration of nostalgia blended with the sleek, contemporary elegance of the Sun Princess,” Gomez stated. “We couldn’t have asked for better partners than Hannah and the Princess team.”
The “Love Boat by Hannah” marketing campaign invitations audiences to rediscover the magic of The Love Boat and set sail with Princess Cruises on an journey the place each second is unforgettable – anchored by Waddingham’s electrifying efficiency.
Earlier this 12 months, Waddingham was honored because the Godmother of the model’s new, subsequent stage Love Boat – Solar Princess – a prestigious title held by a distinguished roster of previous godparents, together with icons like Diana, Princess of Wales, Audrey Hepburn, and Sophia Loren. Her function cements her place in Princess Cruises’ storied custom of celebrating luminary ladies from all over the world.
The “Love Boat by Hannah” marketing campaign will roll out in a sequence of 60-, 30-, 15-, and 06-second spots throughout the U.S., U.Okay., Canada, and Australia. Audiences can anticipate to catch these fascinating adverts on related TV, digital platforms, and thru a dynamic social media technique. The flagship 60-second spot will even make a splash in U.S. cinemas, enjoying earlier than extremely anticipated blockbusters like Depraved and Gladiator 2.
Designed to resonate with each seasoned Princess cruisers and people interested by embarking on their first voyage, the marketing campaign targets a various viewers. Key demographics embody digitally savvy adults, lively seniors, households with youngsters, and multi-generational teams anticipating shared adventures.
TV Present Popularized Cruising
The favored tv present is credited with exhibiting viewers how a lot enjoyable a cruise could be and what an amazing trip alternative it’s to e-book a journey on a contemporary cruise ship. “Love Boat” is claimed to be a serious cause for the dramatic enlargement of at the moment’s cruise business. And it began greater than 50 years in the past on a Princess ship.
The story goes that within the mid-70s, TV producer Douglas S. Cramer determined to movie a sequence, not in a studio setting however aboard the attractive environs of a contemporary cruise ship. Cramer discovered the best setting on a Princess cruise ship.
Cramer teamed up with Aaron Spelling and the film pilot was shot aboard the Princess ship in Mexico. For 10 seasons, “The Love Boat” was one of many highest rated prime time tv reveals within the nation, taking a few of Hollywood’s largest stars to cruise locations as story strains at all times ended on a contented notice.
Later episodes and specials have been filmed aboard many different Princess cruise ships in locations across the globe. The unique “Love Boat” sequence is at the moment in worldwide syndication, having been translated into greater than 29 completely different languages, and is seen by hundreds of thousands of followers in additional than 93 nations.
Earlier than lengthy, viewers started trying ahead to seeing the massive star of the present – a Princess cruise ship – and reserving their very own voyages. At this time, Princess continues to be referred to as the “Love Boat” line.
Photographs courtesy of Princess Cruises
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