Saturday, August 17, 2024
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The Tourism Authority of Thailand (TAT) launches ‘TAT Connex,’ a brand new influencer platform, to spice up tourism by way of digital transformation and strategic partnerships.
The Tourism Authority of Thailand (TAT) has launched ‘TAT Connex,’ a brand new influencer advertising platform as a part of its digital transformation technique in tourism promotion and growth.
The platform, now open for early registration, invitations companies and influencers to take part. TAT Connex connects native and worldwide influencers, bloggers, media, and celebrities with numerous tourism-related companies, together with eating places, accommodations, transportation providers, leisure actions, journey businesses, well being and sweetness facilities, buying malls, leisure venues, and memento outlets.
Customers can kind enterprise partnerships and leverage real-time marketing campaign monitoring and knowledge evaluation by way of social media platforms like Fb, Instagram, TikTok, and X (previously Twitter). Companies can collaborate with influencers in particular markets to boost model visibility and have interaction potential clients.
The official launch featured a panel dialogue on ‘The Power of Influencer Marketing toward Tourism Industry,’ with insights from Dr. Penpisut Jintasophon, Secretary to the Minister of Tourism and Sports activities; Variya Lulitanond, Director of Advertising for Thailand, Cambodia, and Myanmar at Marriott Worldwide; and Chermawee Suwanpanuchoke, a famend actress and journey influencer. The occasion additionally included a workshop on utilizing the TAT Connex platform for influencers and enterprise operators.
