The worldwide spend administration sector is experiencing a tailwind of kinds. North America is arguably the most important market on this area, however spend administration firms have seen demand rise the world over, due to rising web penetration, tech developments and companies’ rising concentrate on ensuring they spend properly.
Certainly, the area is predicted to develop at a compound annual development fee of 10.3% by 2030, per Grand View Analysis, and adoption in different areas just like the Center East and North Africa (MENA) is predicted to choose up as firms more and more undertake expense administration instruments to get a clearer image of the place their cash goes.
Saudi Arabia-based Simplified Monetary Options Firm (SiFi), one such spend administration platform within the MENA area, has now raised $10 million in a seed funding spherical to double down on its development plans in its house market. The spherical was led by Sanabil Investments, a member of Saudi’s Public Funding Fund, and early-stage MENA VC, RAED Ventures.
Based in 2021 by Ahmed Alhakbani, SiFi helps organizations handle all their spending, together with vendor and invoice funds, and it’s trying to broaden its operations after it acquired the Digital Cash Establishment (EMI) license from the Saudi Central Financial institution (SAMA) final yr. The corporate is planning to faucet the license to offer a set of companies, together with e-wallets and good company playing cards.
Alhakbani advised TechCrunch that he considered beginning SiFi when he was working as the pinnacle of customs within the Kingdom of Saudi Arabia. He noticed first-hand how fragmented expense administration was on the headquarters and throughout the Kingdom’s entry factors — making it doubly arduous to trace and management expenditures, and even leaving room for misuse.
SiFi’s product lets its prospects management their company playing cards’ utilization, and restrict expenditures on the service provider or geographic ranges. The platform additionally allows staff, particularly those that don’t use company playing cards, to submit reimbursement requests, their bills and invoices.
Alhakbani stated the platform helps firms keep away from spend administration issues like human error, fraud, lack of correct workflows, approval delays and lack of spend visibility. “We believe SiFi could play a very important role in enabling finance departments to become much more effective in their ability to serve the rest of the company. We want to go beyond just expenses to the full suite of spend solutions within a company,” he stated.
He stated SiFi is constructing an answer that can scale past Saudi Arabia as its know-how stack permits it to combine inside any market. He did word, nonetheless, that development exterior Saudi Arabia will probably be focused.
SiFi’s opponents within the MENA area embrace Saudi’s Sanad, UAE-based Pemo, which raised a big seed spherical in 2022, and Alaan.
Different traders that participated in SiFi’s seed spherical embrace anb seed, Rua Ventures, Byld and KBW ventures, and current VCs Khwarizmi Ventures, Seedra Ventures and Tech Make investments Com.
SiFi joins a rising checklist of Saudi startups which have raised good cash this yr whilst VCs reduce exercise globally. The nation continues to take the lead when it comes to enterprise funding within the MENA area, spurred by the federal government’s push to create a good surroundings for innovators and companies because it seeks to diversify its income streams and cut back its reliance on oil.
