The Slovenian Vacationer Board (STB) has launched three revolutionary initiatives to boost Slovenia’s fame as a high vacation spot for tourism and sports activities. In a press convention held in Lipica, the STB introduced the launch of the “Slovenia – Sports Destination” web site, an AI-driven digital advisor named Alma on the Slovenia.information portal, and a set of audio tales showcasing Slovenia.
Outstanding figures on the occasion included Matjaž Han, Minister of the Economic system, Tourism, and Sport; Franjo Bobinac, President of the Slovenian Olympic Committee; Jure Bohinc, Chairman of the Slovenian Promoting Chamber; and MSc. Maja Pak Olaj, Director of the Slovenian Vacationer Board. They highlighted the significance of revolutionary approaches in advancing Slovenian tourism.
The brand new initiatives underscore the STB’s dedication to repeatedly enhancing its promotional efforts. “Sounds Like Slovenia,” the audio sequence accessible on Spotify and Slovenia.information, offers listeners with an genuine auditory expertise of Slovenia’s various landscapes and points of interest. Alma, the digital advisor, makes use of synthetic intelligence and attracts info from Slovenia.information and over 50 verified web sites of Slovenian vacationer locations and suppliers. This service, accessible in seven languages, assists customers to find related info and inspirational tales. Moreover, the Slovenia – Sports activities Vacation spot web site compiles particulars on sports activities venues, occasions, preparation, and rehabilitation, reinforcing Slovenia’s place as a premier sports activities and tourism hub.
MSc. Maja Pak Olaj, Director of the Slovenian Vacationer Board, defined: “Slovenia is a land of countless natural beauties and cultural treasures, which we want to bring to the attention of visitors in an innovative and attractive way. That is why we are constantly analyzing trends in marketing and developing projects to excite tourists and awake their curiosity and desire to explore further. We are extremely proud of Alma, the first virtual assistant in Slovenian tourism, supported by artificial intelligence and drawing from such a rich database. In light of the rapid development of this technology, we have big plans for her. The new Slovenia – Sports Destination website is a step forward in our efforts to connect sport and tourism. It is a key meeting point between demand and supply and thus an important stone in the mosaic of Slovenia’s further development as a world-class sports tourism destination. The sound stories of Slovenia will appeal to more romantic, sensual individuals who want to dream of a destination. In line with the I feel Slovenia brand message, we will now be able to listen to Slovenia before we visit. I would like to thank the STB’s team and all our partners, who help us set new standards in the promotion of Slovenian tourism.”
Matjaž Han, Minister of the Economic system, Tourism, and Sport, discovered the Feels like Slovenia inspiring and reassuring, and highlighted the added worth of the digital assistant: “It’s fantastic that you can access information in such an innovative way and so quickly.” Moreover, he underscored the strategic significance of merging sport, tourism, and the financial system below one ministry, affirming that the Slovenia – Sports activities Vacation spot web site reaffirms the federal government’s sound choice: “This approach enables us to harness Slovenia’s abundant resources in a unified manner: from its exceptional athletes to its unparalleled tourism offer and natural wonders.” Whereas appreciating the digital content material and pictures, he reserved particular reward for Slovenia’s breathtaking pure vistas.
President of the Slovenian Olympic Committee, Franjo Bobinac, highlighted the top-notch supply of Slovenian sport and sports activities tourism, together with elite athletes, world-class golf equipment, state-of-the-art infrastructure, rejuvenating spas, top-notch services, and skilled medical providers. He confused the importance of showcasing these property to a world viewers, remarking: “It is important to be different in marketing. If you repeat what they do elsewhere, you are doomed to failure. Our uniqueness is our strength, and it’s imperative to use this to connect with people worldwide.” Bobinac highlighted Slovenia’s exceptional story in recent times, noting its skilled segmentation and consistency. He concluded: “Slovenia has crafted an exceptionally compelling story, not only is it clearly segmented professionally, but we are also consistent in it.”
Jure Bohinc, Chairman of Slovenian Promoting Chamber, emphasised: “They say the greatest opportunities often lie within the heart of challenges. I am pleased to see this reflected in Slovenia’s vision of becoming a green boutique destination through sustainable tourism. This is a long-term, sustainable path that leverages our strengths—both small and diverse—by emphasizing authenticity and unique experiences. The new communication projects align beautifully with this strategy, using innovative approaches to create the experiences we want to offer our visitors.”
The occasion was organized by the STB in partnership with Kobilarna Lipica Holding, which introduced its wealthy supply of vacationer experiences. Upon this event, MSc. Tatjana Vošinek Pucer, Director of Kobilarna Lipica Holding, acknowledged: Lipica Stud Farm, one of many oldest and most esteemed establishments for noble Lipizzaner horses, celebrates its 444th anniversary this yr. In honour of this vital milestone, now we have launched quite a few improvements and enhancements to make sure an much more unforgettable expertise for our guests. Among the many most notable updates is the revamped equestrian program, which now gives a novel digital expertise. After a number of years, now we have revived the custom of side-saddle driving and launched a brand new ingredient to the Lipizzaner equestrian present. Moreover, now we have reintroduced guided horseback rides by way of the picturesque Karst panorama. Moreover, now we have opened the Summer season Backyard, the place guests can enjoyment of an enthralling ambiance and refresh themselves within the shade.”
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