Scopely introduced a number of key milestones achieved to this point: $10 billion in lifetime income for its cell video games and a billion downloads throughout its portfolio.
In an unique for GamesBeat, Scopely mentioned it hit these milestones in 2024 and its gamers have additionally clocked greater than 15 billion hours in playtime to this point.
Gamers have clocked these hours within the Los Angeles-based firm’s video games like Monopoly Go!, Stumble Guys, Marvel Strike Pressure, Star Trek Fleet Command and Cube With Buddies.
I’ve written in regards to the launch of every considered one of these video games and coated Scopely for the reason that starting. I all the time thought its strategy to partnering with sport builders was good, and its strategy to buying customers was attention-grabbing. But it surely was one amongst many cell sport firms and its success was by no means assured. It took the wild success of Monopoly Go! — six years within the making — and the $4.9 billion acquisition by Savvy Video games Group to cement its lead.
Scopely’s momentum is difficult to disregard. The model is now the No. 1 cell video games firm within the U.S. and among the many high 5 on the earth outdoors of China.
From humble beginnings to world powerhouse
Eunice Lee, COO of Scopely, talked about how the corporate grew to become profitable with its Scopely “operating system” and “learning machine” on the current GamesBeat Insider Sequence: Hollywood and Video games occasion on December 12.
Scopely’s success didn’t come in a single day. The truth is, it’s greater than 13 years within the making.
In a current firm weblog reflecting on the corporate’s milestones, co-CEOs Walter Driver and Javier Ferreira acknowledged the lengthy – and typically painful – journey, writing: “While we celebrated a number of public wins this year, they were a result of years of hard work and passion. Having a long-term mindset is critical to game-making, and often comes with struggles unseen. But our Scopeleans continue to persevere through it all, which is what makes this industry and Scopely so special.”
Based in 2011 in Los Angeles, Scopely was constructed on the deep-rooted conviction that cellphones have been the following nice discussion board for leisure. With simply 10 workers, the corporate launched its first iconic sport “Dice With Buddies” in Might of its founding yr.
The social cube sport had a powerful begin, amassing a devoted viewers. It wasn’t till 2014 when the franchise actually hit its stride after Scopely landed considered one of its first main IP partnerships: a take care of Hasbro for the rights to Yahtzee. In 2015, the Cube franchise expanded to incorporate “Yahtzee With Buddies.”
Greater than a decade later, Scopely’s Cube franchise stays Scopely’s longest-running franchise, attaining properly over $1 billion in lifetime income.
The corporate itself has additionally grown exponentially. With greater than 2,400 workers and workplaces in over a dozen nations, Scopely has constructed a slate of video games that touches virtually each style and each platform.
Embracing a cross-platform future
Whereas the corporate’s roots lie in cell leisure, pushing the boundaries of cross-platform play is a part of Scopely’s ongoing technique. 2024 marked the gamemaker’s first foray into launching a mobile-to-console product, bringing “Stumble Guys” for Xbox, PlayStation, and Nintendo Swap.
“We had a lot of firsts this year with our teams taking big swings to drive innovation for our players,” wrote Driver and Ferreira.
Stumble Guys followers are not sure to a single machine to play the occasion battle royale sport, and Android and iOS customers can now seamlessly work together with console-first gamers. Consequently, the corporate has added hundreds of thousands to the engaged and energetic world group of Stumblers.
Driver and Javier be aware we will count on extra platform-agnostic video games sooner or later from Scopely, acknowledging the Stumble Guys console push “also built the capabilities for other Scopely teams to deliver experiences on new platforms.”
The Scopely tradition
Scopely attributes a lot of its success during the last 13 years to its distinctive work tradition, pushed by ambition, an embrace of failure, and above all else, a dedication to studying.
Early in its founding, Driver and crew established key tradition tenets that proceed to form how Scopely operates at present: play to win; care deeply; ignite ardour and earn loyalty; iterate to greatness; and embrace the journey.
Based on its co-CEOs, these tenets enabled Scopely to garner over 100 awards this yr – essentially the most in firm historical past. Recognitions included 1 No. Cell Sport Maker on PocketGamer.biz’s High 50 listing, Greatest Writer by PocketGamer.biz and GamingOnPhone, Sport of the 12 months for Monopoly Go! and Time Journal’s 100 Most Influential Corporations within the World.
As Lee famous in her fireplace chat with gaming veteran Shelby Moledina, Scopely management usually cites the corporate’s Studying Machine tradition – constructed on open communication to shortly share learnings throughout groups – as the explanation the gamemaker has been capable of develop so quickly, win throughout a wide range of genres and platforms, and break new floor in terms of income metrics.
Nevertheless, Ferreira and Driver are fast to acknowledge Scopely’s goal goes far past a steadiness sheet: “Whereas income trajectory may be an indicator of success, it’s not the explanation we do that work. Each Scopelean exhibits up every day to goal to make life higher for hundreds of thousands of individuals via play.
This dedication, in flip, offers us the liberty to spend money on new alternatives, new video games, and new experiences for gamers across the globe.”
