Through the Arabian Journey Market (ATM) exhibition, which happened in Dubai from Could sixth to ninth, 2024, a big memorandum of understanding (MoU) was signed between the Saudi Tourism Authority and MJS Funding Firm on the Saudi pavilion. This MoU is designed to domesticate distinctive tourism experiences for particular segments inside the GCC, in addition to provoke collaborative digital advertising and marketing campaigns aimed toward drawing vacationers to Saudi Arabia.
The MoU focuses on crafting tailor-made tourism experiences that embody specialised programs in Saudi delicacies, alternatives to pattern conventional Saudi meals like dates and low, culinary excursions, and visits to native factories or eating places. These choices are particularly designed to cater to the pursuits of focused GCC segments and will likely be promoted by way of a wide range of advertising and marketing channels.
MJS Funding Firm, a quickly rising agency specializing in restaurant ventures inside Saudi Arabia, is dedicated to creating and managing premier eating institutions throughout the area and the Center East. Leveraging versatile franchise partnerships, the corporate goals to place Saudi Arabia as a number one vacation spot for distinctive culinary experiences. This endeavor helps the goals of Saudi Imaginative and prescient 2030 by fostering the nation’s improvement.
This settlement underscores the Saudi Tourism Authority’s dedication to collaborating with key stakeholders, together with firms, entities, and organizations, to boost the non-public sector’s position in attracting vacationers and selling Saudi Arabia as a main vacationer vacation spot. The partnership emphasizes the Kingdom’s dedication to showcasing its genuine Arabian hospitality, various local weather and tradition, key vacationer and archaeological websites, and internet hosting high-quality, world occasions all year long.
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