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PRG Hospitality Group, the unbiased resort model identified for award-winning locations resembling Sparrows Lodge, Sands Resort & Spa, and White Water Cambria, has unveiled its newly reimagined guardian model, Frequent Thread Resorts. This new identification will exchange the PRG moniker throughout all facets of gross sales, advertising, branding, and company relations. Frequent Thread Resorts’ new portfolio web site, branding, and messaging are designed to cohesively characterize their imaginative and prescient of latest, design-centric boutique hospitality.
The present assortment of Frequent Thread Resorts in California consists of Casa Laguna Resort & Spa in Laguna Seaside; The Prospect Hollywood in Los Angeles; Sands Resort & Spa, Vacation Home, Sparrows Lodge in Palm Springs; San Luis Creek Lodge in San Luis Obispo; and White Water Cambria and Cambria Seaside Lodge within the coastal enclave of Cambria, Central California. All current and future properties, together with upcoming locations in Carmel-by-the-Sea and Paso Robles, California, can be branded underneath the Frequent Thread Resorts umbrella. This consists of their signature on-property eating places and spas, resembling The Pink Cabana at Sands Resort & Spa and The Barn Kitchen at Sparrows Lodge. The group’s first resort property, Colony Palms Resort in Palm Springs, debuted in 2008 and was bought in 2012.
“Common Thread represents an important and inspiring evolution for our company,” stated David Dittmer, co-founder of Frequent Thread Resorts (previously PRG Hospitality Group). “Our hotels have become synonymous with a very special hospitality experience that puts design, personalized amenities, and a true sense of relaxed luxury at the forefront and we feel that this new brand vision captures that approach beautifully.”
Frequent Thread’s new web site showcases a whole aesthetic rebranding for the corporate, that includes a reimagined emblem, model narrative, imagery, video content material, and storytelling. Each inner and exterior communications embrace the Frequent Thread ethos, “behind every stay, there is a story.” The model’s social media channels and inner company platforms may also replicate this new identification. Visitors can stay up for new brand-wide choices quickly.
Frequent Thread inns, together with Casa Laguna Resort & Spa, The Prospect Hollywood, Sands Resort & Spa, Vacation Home Palm Springs, and White Water Cambria, have been featured on Condé Nast Traveler’s coveted Scorching Checklist and in publications resembling VOGUE.com, Forbes.com, The New York Occasions, Architectural Digest, The Monetary Occasions, The Wall Avenue Journal, and goop. Just lately, San Luis Creek Lodge, Sparrows Lodge, Vacation Home Palm Springs, and The Prospect Hollywood acquired One Key award designations from the MICHELIN Information. The model’s inventive companions embody famend designers Martyn Lawrence Bullard and Nina Freudenberger, amongst others.
“We began our hospitality journey with the Colony Palms which cemented our passion for the potential of independently minded hotels and we are immensely proud to celebrate the continued growth and progression of our brand and portfolio with the debut of Common Thread Hotels,” stated Britten Shuford, co-founder of Frequent Thread Resorts (previously PRG Hospitality Group).
“As long-time collaborators, I’ve had the pleasure of watching this team turn decades of experience in hospitality and service into some of the most special destinations in California,” stated Bullard. “Weaving them all together under a cohesive, focused vision – both aesthetically and physically – will add even more allure and presence to their beautiful portfolio of small hotels as it continues to grow and expand.”
The publish PRG Hospitality Reveals Frequent Thread Resorts as Its New Identification appeared first on Journey And Tour World.
