Friday, August 16, 2024
Studying Time: 2 minutes
Dubai Tourism Board unveils a world marketing campaign video that includes Park Shin-hye and Park Hyung-sik, highlighting town’s various points of interest and vibrant tradition.
Dubai Tourism has unveiled a contemporary international marketing campaign titled “Dubai, Who’s Ready,” spotlighting town’s big selection of points of interest via the lens of common South Korean actors Park Shin-hye and Park Hyung-sik. This marketing campaign, shared on Dubai Tourism’s official social media platforms, follows the duo, who just lately starred as a pair within the hit drama ‘Doctor Slump,’ as they journey via Dubai’s gorgeous landscapes, cultural treasures, and heritage websites.
Earlier this 12 months, Park Shin-hye and Park Hyung-sik have been invited as ‘Dubai Friends’ to discover town and take part on this partaking marketing campaign. The narrative traces their spontaneous journey, starting with an opportunity encounter on the Palazzo Versace Dubai’s outside pool, which ends up in an sudden exploration of Dubai. As they expertise town’s vibrant tradition and iconic websites, their bond deepens.
The marketing campaign video showcases a few of Dubai’s most well-known landmarks whereas additionally introducing viewers to lesser-known gems. Featured places embody the cutting-edge Museum of the Future with its putting Arabic calligraphy, the historic Al Fahidi Historic Neighborhood, the luxurious Atlantis The Royal, and the mesmerizing Dubai Fountain present.
The movie additionally ventures past town, capturing the awe-inspiring desert dunes that function a gateway to Dubai’s wealthy historical past and various wildlife.
Shahab Shayan, Regional Director Asia Pacific, Dubai Company for Tourism and Commerce Advertising and marketing, mentioned: “Through the ‘Dubai, Who’s ready’ campaign, Dubai is leveraging the power of the K-drama format to present a city that can provide a stunning backdrop to everyone’s personal stories. We were delighted to welcome Park Shin-hye and Park Hyung-sik to Dubai to create this powerful films, and we hope viewers are captivated by Dubai just as much as they were. Beyond Korea itself, K-drama has a truly global appeal, and we expect this campaign to resonate in key markets internationally, enhancing Dubai’s attractiveness to audiences around the world.”
Actress Park Shin-hye, who took half within the marketing campaign, shared her enthusiasm for Dubai, saying, “Everywhere I went, from the desert and Palm Jumeirah to Al Seef, the Dubai Fountain Show, and Burj Khalifa, there was so much to see and do. My time in Dubai was incredibly enjoyable, and it’s such an attractive place that I definitely want to visit again.” She continued, “I hope those who watch the video are inspired to travel to Dubai and create their own unique experiences and cherished memories.”
Actor Park Hyung-sik additionally mirrored on his expertise, stating, “My time in Dubai felt like a dream. I was captivated by the towering buildings that glimmered from day to night. The clear skies and the sunset over the endless sea are memories I won’t soon forget.” He added, “I’m happy and grateful to have experienced the many charms of Dubai.”
