Tuesday, December 10, 2024
MHT goals to foster a strong partnership between Oman’s tourism business and Southeast Asia, enhancing product selection and tapping into untapped market segments.
The Ministry of Heritage and Tourism (MHT) is planning to determine a consultant workplace in Singapore to advertise Oman as a top-tier journey vacation spot throughout Southeast Asia, significantly focusing on markets in Malaysia, Indonesia, and Thailand.
This initiative seeks to spice up Oman’s presence as a vital journey spot, strengthen commerce partnerships, and appeal to extra vacationers from the area. The appointed consultant might be instrumental in executing Oman’s advertising technique, which incorporates fostering enterprise relationships, elevating consciousness concerning the nation’s numerous sights, and positioning Oman as a main vacation spot for conferences, incentives, conferences, and exhibitions (M.I.C.E).
To this finish, MHT has issued a young for a agency to drive co-marketing collaborations with worldwide commerce companions, educate business stakeholders on Oman’s distinctive choices, and improve its participation in commerce occasions.
MHT envisions a robust partnership between Omani and Southeast Asian tourism industries to diversify product choices and attain rising market segments.
A key a part of this technique might be to make the most of media relations to painting Oman as a must-visit vacation spot. The agency will interact with journalists, influencers, bloggers, and vloggers to safe protection throughout numerous digital, print, and broadcast channels. Moreover, the agency will work to reinforce Oman’s enchantment as a MICE vacation spot and tackle any potential challenges to its tourism status in these markets.
The tender highlights the significance of sturdy collaboration with MHT’s international communications company to keep up constant model messaging and efficient advertising campaigns. The chosen agency might be required to offer common stories on its actions and outcomes, guaranteeing alignment with the ministry’s annual tourism technique.
Firms enthusiastic about taking part are inspired to submit proposals outlining their methods for enterprise growth, commerce advertising, and media relations. Proposals might be assessed primarily based on their potential to generate vital outcomes and improve Oman’s visibility within the extremely aggressive Southeast Asian tourism sector.
The sale of the tender doc concluded on December 8, with the deadline for bid submissions set for December 31.
