Oleksandr (Sasha) Strozhemin is a сo-founder and CEO of Trinetix – a world expertise firm that gives technique, design, and innovation providers to Fortune 500 and fast-growing companies working in numerous areas, from finance {and professional} providers to logistics, healthcare, and agriculture.
Leveraging its numerous arsenal of AI and GenAI, clever digital assistants, knowledge and analytics, digital workplaces, expertise design, and cloud enablement, Trinetix is dedicated to enabling enterprise leaders to show their product concepts into aggressive, one-of-a-kind market choices.
To additional allow industry-redefining, Trinetix acts as a devoted expertise associate, delivering future-proof methods and tech abilities mandatory for scoring transformation objectives and driving long-term enterprise outcomes.
Are you able to share the story behind the founding of Trinetix and your journey to turning into a strategic expertise associate for Fortune 100 firms?
I’ve all the time been fascinated by the tempo of innovation, the best way new issues change our lives with a click on. However I’ve additionally observed how briskly this evolution has led to an overheated market. In 2011, the competitors for being the subsequent revolutionary supplier and game-changer was extraordinarily intense.
To me, it was a time of alternative for creating one thing distinctive and excellent. So, I took motion.
We began our work within the US in 2011, specializing in AR, expertise design, and cellular app growth. After all, AR was a central a part of our service choices as a result of it was a budding development again then, and it held a promise of making the precise one-of-a-kind experiences I needed to ship.
To search out new purchasers, I took an unorthodox strategy. Whereas we focused the US market, we have been notably excited by firms with a world presence. So, to have interaction them, we opened a supply workplace in Jap Europe (Kyiv, Ukraine), the place we delivered round 20 AR initiatives for P&G, Nivea, ExxonMobile, and Coca-Cola. It was an incredible name: along with aiding our purchasers with establishing their presence within the native market, we labored in a area extremely conscious of innovation and wealthy with tech expertise.
A yr and a half of proactive work passes—and we get an invite to take part in a young for expertise design for a Fortune 100 enterprise. It seems they’ve been monitoring our work intently and added us to the candidates checklist.
We settle for — and out of all of the candidates, we’re the one ones to present a ready-to-show provide with all the necessities dissected, UI prototypes ready, and interplay logic animated. The corporate rep takes our submission to the decision-making group — and we’re in!
Within the subsequent two years of growing CX design apply, we easily transition to undertaking engineering, taking initiatives placed on deep hiatus and turning them into full value-driving merchandise.
Naturally, once you work with an {industry} chief, you end up on the brink of disruptions, navigating and orchestrating transformation. So, our story of embedding AI, clever automation, and knowledge analytics into enterprise processes begins at that time.
This expertise left me with a deeper understanding of our mission — to information companies as they handle digital change and undertake it with most impression. That is our dedication.
Trinetix has developed AI chatbots, digital assistants, and AI-powered knowledge intelligence options. Are you able to elaborate on how these applied sciences are reworking operations to your purchasers?
Briefly, I’d say that leveraging AI permits purchasers to perform extra in much less time—and by extra, I imply a lot, a lot extra.
Right now, companies have a wealth of useful insights at their fingertips, however discovering them requires organizing, categorizing, and validating knowledge. If carried out by hand, the complete course of can take months. Typically, there may be an excessive amount of knowledge, and even 10 specialists working 24/7 for months received’t suffice.
That is the place AI comes into play — and I consider that is its strongest and most game-changing side. Changing months of handbook analysis with immediate supply of the fitting info for the fitting goal is solely revolutionary.
How do you make sure that your AI options are tailor-made to fulfill the particular wants of every shopper, notably in numerous industries like logistics and healthcare?
Analysis comes first. At all times.
Any AI mannequin is as sturdy as the information used for coaching it and the information of the area of interest it is constructed for. So, we all the time begin our work with a discovery session. It helps us discover how an enterprise operates, determine its sturdy factors, and examine its key opponents.
Our high precedence is to place our purchasers’ imaginative and prescient and desires into options of the longer term answer—so we additionally construct from their expertise, analysis key enterprise processes, and focus on methods of addressing constraints.
We additionally set up the final digital dexterity ranges throughout the enterprise and the wants of departments utilizing the expertise. That features serving to purchasers to onboard their groups and offering detailed but easy directions on working with the answer.
Are you able to focus on a latest undertaking the place Trinetix built-in generative AI to unravel a important enterprise problem for a shopper? What have been the important thing outcomes?
There was such a case. A Fortune 500 shopper working in freight administration got here to us with a request to remodel their request-for-proposal (RPF) administration processes.
Since they have been dealing with their RPF duties manually, they have been coping with gradual response occasions and calculations whereas accumulating heaps of unstructured knowledge (photographs, screenshots, emails) — which have been by no means transformed into worth. Accordingly, nice alternatives have been both misplaced among the many knowledge or in delayed duties.
A digital improve of key operations was so as.
We developed a multimodal answer that was powered by generative AI, reworking all of the unstructured knowledge right into a understandable supply of wealthy and strong insights. This answer enabled the shopper to generate quotes straight from the corporate’s mailboxes and supplied end-to-end automation for quicker activity completion. Consequently, the shopper accelerated their operations, elevated their win charges, and optimized quote administration, finally rising their income.
What are the primary challenges you face when implementing generative AI options, and the way do you overcome them?
The way in which I see it, many challenges stem from the human issue. For example, when an enterprise adopts GenAI, staff fear that they’re being changed. Consequently, AI meets organizational resistance, which defeats the complete level of expertise adoption.
That is the place we work along with enterprise leaders, serving to them promote the change throughout their firm. I believe it is essential to deal with fears from a fact-based angle, offering a sensible perspective on the strengths and weaknesses of the expertise. We additionally embody staff within the growth course of, establishing suggestions loops and exhibiting them how the expertise works and why it advantages them.
There may be additionally a worry of uncertainty. Typically executives hesitate to proceed as a result of they need to be assured that the ROI will likely be well worth the overhaul. I believe communication is as soon as once more the important thing. For example, our groups all the time have a delegated relationship supervisor who explains the change to stakeholders, updating them on our progress and the outcomes they need to anticipate.
Your strategy emphasizes 360° worth and innovation excellence. How do you make sure that your options regularly present worth and keep forward of market developments?
We base our work on three rules.
First, it isn’t concerning the development however what the shopper wants. Typically, the shopper involves us with a presumed answer, however then a discovery session reveals options that higher match their objectives. And when we’ve got a match, we all know we’ve got a basis that may work for the shopper for years to come back.
Second, we base our answer planning on enterprises’ development, scale, and evolution, so the tip product should synergize with these processes. Along with discussing the shopper’s potential roadmap and development trajectory, we additionally examine compatibility, guaranteeing that the shopper can combine new platforms and methods into their framework.
Third, it is autonomy. Whereas we share accountability and supply assist and success monitoring, we see that purchasers’ groups can use the product and onboard new customers simply with out requiring our intervention. So, we strategy our options from the person POV, anticipating potential points and introducing measures to forestall them.
What position does clever automation play in driving enterprise transformation and innovation to your purchasers?
Right now, we’re observing the arrival of recent, versatile enterprise fashions that embrace change as the one fixed. Meaning inflexible fashions that burden human assets with quite a few repetitive routines have gotten a factor of the previous.
Clever automation permits organizations to make the transition by restructuring their operations and liberating their abilities for extra complicated and impactful duties. With clever automation dealing with all of the processes that may be replicated, an organization turns into extra agile, gaining a stronger aggressive standing and better confidence in its subsequent steps.
Information underpins a lot of your providers. How does Trinetix assist organizations maximize the strategic potential of their knowledge?
Our aim is to attach decision-makers with value-rich insights, enabling them to entry mandatory knowledge proper when wanted. That features eradicating blindspots, knowledge silos, and bottlenecks by equipping enterprises with each instrument they should dissect info flowing their means.
Immediate report era that converts volumes of complicated info into complete storytelling, intuitive dashboards, and quick and responsive AI-powered knowledge evaluation instruments—we offer all of the constructing blocks for data-fueled methods.
Are you able to focus on successful story the place your knowledge and analytics providers considerably impacted a shopper’s enterprise operations?
One in all our most outstanding circumstances is the enterprise entity analysis transformation we did for our Fortune 500 shopper.
Beforehand, such analysis was executed by hand—that means that managers needed to ship queries throughout a number of departments and wait for his or her response. Then, they needed to manually combination info collected from over 10 enterprise knowledge methods right into a report.
Accordingly, making only one report took months and the chance of human error was excessive, which led to an inaccurate image of authorized and compliance dangers.
We developed a knowledge administration system that enabled a single view throughout all 10+ enterprise sources, offering full visibility of enterprise entity connections and relationships. It allowed managers to generate related and correct experiences inside days, rising productiveness whereas lowering the likelihood of knowledge discrepancies.
What are some rising developments in AI and digital options that you just consider will form the way forward for enterprise expertise?
I’m notably obsessed with advancing and evolving AI assistants into clever office companions that collect info, facilitate cross-department communication, and allow service personalization by combining machine capability with human agility.
From my perspective, the combination of AI assistants goes to considerably enhance the standard of life for not simply clients but additionally enterprise staff. It will create extra dynamic enterprise environments and foster a tradition of proactive problem-solving.
Thanks for the nice interview, readers who want to be taught extra ought to go to Trinetix.
