Model DNA, an AI-powered trend stylist app, creates a customized fashion profile from a single selfie. The app is especially helpful for individuals fascinated by seasonal colour evaluation, a course of used to find out the perfect colours to enhance a person’s pores and skin tone. This service may be costly, with consultants charging upwards of $300. Nonetheless, the usage of AI has the potential to considerably scale back the associated fee.
By analyzing your complexion and facial options, Model DNA can decide your seasonal colour sort (comparable to Mild Summer time or Darkish Autumn) and suggest appropriate clothes types.
Moreover, the app presents options comparable to personalised purchasing suggestions and wardrobe administration. It could possibly counsel outfits based mostly in your peak and physique sort, in addition to gadgets in your present wardrobe, which you’ll be able to scan together with your cellphone digicam and add to the platform. The app may even assist forestall impulse purchases whereas purchasing by permitting you to take images of clothes and provides recommendation.
“[Style DNA] generates personalized recommendations based on an individual’s appearance rather than predicting what users will purchase based on their previous shopping history. So we elevate that personalization with real-time and will normalize data by a simple selfie,” co-founder Elena Volkova instructed TechCrunch.
The app just lately built-in generative AI into its product, launching a brand new chatbot assistant that acts as your private stylist. You may ask particular questions on what to put on to totally different occasions or, for instance, what colours work finest with inexperienced cargo pants.
Model DNA suggests clothes from its market of over 150 retailers–H&M, Zara, Outdated Navy, City Outfitters, and extra– and pairs it with gadgets you already personal to create a customized outfit that caters to your private look and preferences.
As defined by Volkova, the strategy is much like RAG (Retrieval Augmented Era), which entails combining Massive Language Fashions (LLMs) with conventional databases. On this occasion, Model DNA is skilled utilizing info comparable to present trend tendencies, experience from skilled picture consultants, and a dataset of hundreds of thousands of photos to assist the AI comprehend materials and perceive how totally different patterns and cuts look on numerous physique varieties. Model DNA makes use of ChatGPT 4.0 as its LLM.
The corporate has different plans within the pipeline, together with the discharge of a male model of the app and a brand new function that recommends outfits based mostly on the consumer’s location and the present climate circumstances.
Since its launch in 2022, Model DNA has amassed 3.2 million downloads, over 300,000 energetic customers, and 70,000 paying subscribers. The corporate beforehand secured €3.4 million in pre-seed funding from Black River Ventures, and has a crowdfunding marketing campaign underway.
You may obtain the app on the App Retailer and Google Play Retailer.
