Might T-shirts be the best way to industrialise an African nation?

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A plain cotton T-shirt is a reasonably atypical merchandise of clothes. However for Benin, a sliver of a rustic on the west coast of Africa with little manufacturing custom, it’s meant to be the beginning of an industrial revolution.

“We call it farm to fashion,” says Ramakrishnan Janarthanan, chief growth officer at Come up Built-in Industrial Platforms, a Dubai-based industrial group that’s investing €550mn in textiles and attire alongside Benin’s sovereign wealth fund and a consortium of native cotton-ginning firms.

The T-shirt, Janarthanan explains, holding up the modest-looking merchandise, has come from cotton that has been grown, picked, ginned, spun, woven into material and dyed in Benin, earlier than being lower and stitched. “Can you imagine there are so many processes before you make a shirt? We want to capture the whole value chain,” he says.

The attire business, which depends on low cost labour as soon as machines have churned out the yarn and material, has lengthy been thought-about probably the most accessible rungs on the ladder of industrialisation, drawing employees from the countryside into factories and placing nations on the lengthy street out of poverty.

Benin, a nation of 13mn individuals, is making an attempt to realize what few African nations have managed: systematically remodel uncooked supplies — not simply cotton, but additionally uncooked cashew nuts, soya, shea and even human hair for wigs — into completed items. Till now, like many poor nations, Benin has been trapped in a buying and selling sample during which it sells low cost uncooked commodities and imports costly completed items.

“The industrialisation that we see now is part of a strategy to bring prosperity to our people,” says Romuald Wadagni, the finance minister, a former Deloitte advisor introduced into authorities to assist push Benin into the manufacturing age.

Just about its whole cotton crop, of about 300,000 tonnes of lint cotton, is exported uncooked, principally to Bangladesh, the place it’s remodeled into clothes for the world’s $1.5tn fast-fashion business. In promoting uncooked cotton, Benin, Africa’s largest producer, is lacking out on greater than 90 per cent of the worth, in line with business consultants.

Twenty years in the past, the economist Pietra Rivoli, in her e book The Travels of a T-shirt within the World Economic system, described the cotton mill and the sweatshop as “the ignition switch for the urbanisation, industrialisation and economic diversification that followed”.

Arkebe Oqubay, a authorities official who was accountable for Ethiopia’s profitable, if stalled, try and construct a shoe and clothes export business, says that the UK, Germany, Japan, South Korea and China all started their journey in the direction of prosperity through textiles, an business that has extra just lately triggered financial take-off in nations reminiscent of Bangladesh. (South Korea additionally began with wigs.)

“If any country is thinking of industrialisation, garments is the most important avenue,” Oqubay says, including that the labour-intensive attire business is uniquely able to absorbing what he estimates to be the 30mn new jobs Africa’s bulging younger inhabitants wants every year.

A man in a factory inspects a garment
Ramakrishnan Janarthanan is chief growth officer at Come up Built-in Industrial Platforms, which is investing €550mn in textiles and attire alongside Benin’s sovereign wealth fund and a consortium of native cotton-ginning firms © Yanick Folly/FT

Within the Glo-Djigbé industrial park north of Cotonou, Benin’s industrial capital, the place 12,000 employees are already employed, the huge air-conditioned built-in textile manufacturing facility — at 160,000 sq metres equal to about 22 soccer pitches — is full of rows of whirring machines from Switzerland, Germany and Japan.

Greater than a thousand new recruits are reducing and stitching material that’s being produced on the charge of fifty,000 kilos a day. “If you see a modern factory anywhere in the world, you’ll see exactly the same,” Janarthanan says.

“Today 1,000 people are working here. They did not have these jobs or these skills before,” says Letondji Beheton, chief government of the corporate that manages the 1,650-hectare industrial zone, a three way partnership between Come up and the federal government of Benin.

“This is how you transform a country.”


Industrialisation in Africa has been a mantra for many years. However in actuality, many nations on the continent have gone backwards as their fragile manufacturing sectors have buckled underneath world competitors, particularly from China.

Poor roads, corrupt and inefficient ports, lack of energy, the excessive price of capital and an elite that’s typically extra keen on extracting hire from uncooked supplies or import-export licences have executed the remaining.

In accordance with the World Financial institution, the proportion of producing worth added in GDP for sub-Saharan African states, excluding high-income nations, has fallen from 18 per cent in 1981 to 11 per cent in 2023. Benin, with a GDP per capita of about $1,400 at market costs, is barely at 10 per cent.

12,000Variety of individuals employed on the Glo-Djigbé industrial park

A couple of African nations have bucked that development. Mauritius, now often called a high-end vacationer vacation spot and monetary companies hub, started its journey from seeming entrenched poverty to upper-middle-income standing through the attire sector. It now has a GDP per capita above $11,000.

Botswana, one other upper-middle-income nation, with a GDP per capita of $7,200, has achieved relative success by means of its diamond business. As an alternative of exporting uncut diamonds, it has struck progressively higher offers with diamond firm De Beers to make sure that value-added actions, reminiscent of reducing and sharpening, is completed at residence.

In north Africa, Morocco has mixed glorious infrastructure, expert labour and quick access to European markets to construct a aggressive auto and aerospace business from scratch.

In Benin, underneath President Patrice Talon — a enterprise tycoon often called the “King of Cotton” for his involvement within the business — the west African nation is making an attempt to emulate these success tales.

The textile and attire manufacturing facility north of Cotonou, which may even produce mattress linen, towels and clothes reminiscent of polo shirts and leggings, is a part of a nationwide industrialisation technique meant to quintuple the nation’s manufacturing capability by 2030. The finance ministry estimates that manufacturing contributes 9.8 per cent to GDP, however says that greater than two-thirds of that is artisanal manufacturing. The formal industrial sector, restricted to some actions reminiscent of cotton ginning, contributes solely 3 per cent to GDP. If the whole cotton crop had been processed into attire, it will at a stroke add $12bn to Benin’s $17bn financial system, say business consultants.

Talon says the nation’s politicians and enterprise class has historically lacked the ambition to industrialise, discovering simpler earnings in buying and selling. Many have gotten wealthy smuggling items throughout the leaky border with Nigeria, a market of 220mn individuals.

“Leaders were always willing to take commissions on the trade of raw materials. They never tried to get into the transformation phase,” he says. “We want to change that.”

6%Benin’s common annual development charge since Patrice Talon grew to become president eight years in the past

Although the president, now in his second time period and considered considering a 3rd, has been criticised by the opposition for curbing civil liberties and stifling democracy, his administration has received grudging reward for its no-nonsense, business-friendly fashion that some evaluate with Rwanda’s president Paul Kagame. Talon’s authorities has simplified the formalities for registering a enterprise, introduced in one in all Africa’s quickest visa procedures, provided incentives to international buyers and upgraded infrastructure, together with roads, energy and Cotonou port.

Since Talon grew to become president eight years in the past, Benin’s development charge has not often dipped under 6 per cent, even in the course of the Covid pandemic, making it one of many continent’s best-performing economies. Beheton, who runs the Glo-Djigbé industrial zone, vouches for the president’s pro-business perspective. “If I call him, I’ll say, ‘Mr President, we are having this issue’. And he’s available 24/7. You can call him at night,” he enthuses.

Workers sort cashew nuts at a factory
Staff type cashew nuts at a manufacturing facility throughout the Glo-Djigbé industrial zone, north of Cotonou © Yanick Folly/FT

The federal government, in line with the managers on the textile manufacturing facility, has helped resolve many potential obstacles. It provides electrical energy at a aggressive 8 cents a kilowatt hour and has established an on-site one-stop store to clean the licence procedures and co-ordinate totally different authorities departments.

“No more going here and there to avoid any corruption or administrative issues,” says Herbert Semassa Moutangou, the commercial zone’s senior advertising and marketing officer, referring to infinite stamps buyers typically need to get hold of.

Gagan Gupta, founder and chief government of Come up, which has invested in manufacturing in 11 African nations, says Benin’s authorities has impressed him with its seriousness. In simply 18 months, 5 factories have been constructed to remodel the nation’s whole crop of cashew nuts into packaged items. Beforehand they had been all despatched to Vietnam for processing and packaging, however this alteration will increase their worth to Benin’s financial system 10-fold, he says.

Textiles is the massive play, says Gupta, who claims Benin can develop into a major textile hub for Europe, the Americas and the west African market. The truth that its cotton is rain-fed, not irrigated, and that uncooked cotton doesn’t need to spend 45 days on a ship to factories in Asia and 45 days on the return leg means “made in Benin” clothes shall be as much as two-thirds much less carbon intensive, he says.

As Europe erects boundaries to discourage carbon-intensive items, that should develop into a aggressive benefit. The Come up manufacturing facility will embed a pigment into its material that acts like a serial code containing provide chain info, utilizing a patented know-how known as FibreTrace. Gupta says this can present patrons with assurances over points like farm labour and pesticide use.

Come up says Benin’s employees have already reached productiveness ranges on a par with Bangladesh and Sri Lanka and command related wages of about $140 a month, as much as a 3rd cheaper than for related jobs in China. Sections of the manufacturing facility ground have been cordoned off as instruction centres. In a single, a couple of dozen employees are gathered round an teacher standing in entrance of an indication studying: “Terry Towel Classroom Training Zone.”

Gupta says the manufacturing facility has already shipped orders for clothes like shirts and trousers to The Youngsters’s Place, a US clothes outlet, and Kiabi, a French vogue chain. For woven towels and bedsheets, there are “expressions of interest” from Carrefour, El Corte Inglés, Walmart and others. It has additionally been making camouflage uniforms for Benin’s military way more cheaply than its earlier provider.

“In the end you need to be able to produce competitively on a global scale,” Gupta says. “Otherwise all this is just a good photo op.”


Even when Come up meets its targets, it’ll solely be remodeling 40,000 tonnes, or about 13 per cent, of Benin’s cotton crop by the tip of 2026. To satisfy Benin’s purpose of producing its whole cotton crop at residence would imply attracting investments in round 25 new factories.

Oqubay, who ran Ethiopia’s industrialisation drive and is now an educational at Soas College of London, is sceptical about Benin’s possibilities of reaching its targets. He cautions how laborious it’s to construct a producing sector from scratch, saying that scale, single-minded willpower and fixed adjustment of technique are required.

Ethiopia — with 120mn individuals and low cost hydroelectric vitality — made regular progress in attire, leather-based and footwear, however its success was interrupted by conflict and its subsequent elimination in 2022 from tariff-free entry to the US market underneath the African Development and Alternative Act, a heavy blow.

Strands of cotton feed into containers from a machine
If the whole cotton crop had been processed into attire, it will add $12bn to Benin’s $17bn financial system, say business consultants © Yanick Folly/FT

Even earlier than that, it took years of examine, experimentation and false begins to get an business off the bottom, Oqubay says. He questions Benin’s built-in manufacturing facility method, saying it’s higher to get specialist buyers in yarn and material to create economies of scale. “My understanding of Benin is that the investment is too small, but it could be a good beginning,” he says. “There is no single prescription you can read from a textbook. You need to be pragmatic.”

Joe Studwell, who’s writing a e book on African industrialisation, says he has not studied Benin’s efforts particularly. However, he argues, African nations, after years of increasing training, have lastly achieved the literacy ranges, in addition to the inhabitants densities, to start much-delayed industrial take-off.

A giant drawback in lots of African nations, he says, has been weak management and bureaucracies which might be far much less competent than those who steered manufacturing revolutions in a number of Asian nations.

“States continue to be pretty hopeless, so an awful lot of what is happening is driven by the private sector,” provides Studwell, an educational who has written extensively on elements resulting in industrial take-off in a number of Asian economies. He cites the instance of Bakhresa, a Tanzanian agricultural processor, with 15 product divisions, and Nigeria’s Aliko Dangote, whose firm has moved steadily up the commercial worth chain, starting with salt, flour and cement and ending up by constructing a $20bn oil refinery, Africa’s largest.

Studwell says that, even with out sturdy states, industrialisation can nonetheless happen. He cites Cambodia, the place Chinese language firms have invested as they’ve regarded for lower-cost alternate options to manufacturing at residence. “Cambodia is now exporting over $10bn of textiles a year, not because they got their act together but because the Chinese needed somewhere to go.”

Dani Rodrik, a Harvard economist, is extra pessimistic concerning the possibilities of Benin, or some other nation, emulating the growth-through-factories mannequin that has been so profitable in Asia. In an age of automation, he argues, there shall be fewer manufacturing jobs required for labour in low-cost nations. “The escalator of development has become much flatter.”

Workers pack towels into boxes at a factory
Packaging firms at Glo-Djigbé have began producing some, although not all, of the plastic and cardboard wanted to ship completed items © Yanick Folly/FT

Ha-Joon Chang, a South Korean economist who has additionally studied African industrialisation, disagrees. Manufacturing jobs aren’t disappearing, he says. He factors to an tutorial examine by Nobuya Haraguchi of the UN Industrial Improvement Group displaying that the manufacturing sector’s employment and value-added contribution to world GDP has not modified considerably for the reason that Seventies.

Chang says he additionally detects higher ambition amongst African governments to industrialise. “There are stirrings. And ambition is the start,” he says, commending Benin for at the least making an attempt.

Alongside its ambitions in textiles, factories in Benin’s Glo-Djigbé may even produce ceramic tiles and, with luck, electrical motorbikes, initially from knockdown kits. Packaging firms there have began producing some, although not all, of the plastic and cardboard wanted to ship completed items, although even apparently easy objects for the attire sector like buttons, zips and labels are imported from China and India.

“When people tell me that none of these countries will amount to much, I always draw their attention to the fact that South Korea had less than half the per capita income of Ghana in the early ’60s,” Chang says. As we speak, it’s eight occasions richer in buying energy parity phrases, a sign of what Chang says might be achieved by means of industrialisation.

Studwell says there’s nothing to stop at the least some African nations beginning on an Asian-style trajectory. “I don’t expect 55 countries to get their act together in unison,” he says. “But if five do, it will have a very positive demonstration effect.”

Information visualisation by Keith Fray

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