Since its inception, Meta’s Threads has tried to leverage the community results of its different social networks Fb and Instagram by experimenting with cross-posting and highlighting Threads posts on a carousel. Now, the corporate is testing a brand new function that can allow you to share Instagram Reels on to Threads.
App researcher Alessandro Paluzzi discovered that Threads is engaged on a brand new choice within the compose field that may allow you to decide Reels out of your account and put up them on Threads. The corporate confirmed to TechCrunch that it’s certainly testing the function.
Paluzzi famous that if you faucet on the Instagram button within the compose field in Threads, you will note a grid together with your Instagram posts and Reels. You possibly can then choose the Reels that you simply wish to publish on Threads.
Many customers already put up their Instagram posts and Reels on Threads to achieve followers and have higher engagement with their content material. This new button may make it simpler for them to do that.
Earlier this yr, Meta began testing a function that mechanically cross-posts from Instagram to Threads. The corporate was additionally testing an analogous function on Fb earlier this yr.
Final yr, to extend Threads posts’ attain and to get extra folks to make use of its latest social community, Meta began displaying carousels of Threads posts on Fb and Instagram. Some folks didn’t like their posts being steered to customers on Instagram and Fb, so Meta quietly rolled out an choice that lets folks opt-out from the advice program.