India once more delays guidelines to interrupt PhonePe-Google Pay duopoly

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India has as soon as once more pushed again a contentious plan to restrict massive expertise firms’ management of the nation’s digital funds system, extending a regulatory uncertainty that has weighed on the sector for years.

The Nationwide Funds Company of India mentioned on Tuesday it might prolong the deadline for implementing a 30% cap on any particular person app’s share of transactions on the Unified Funds Interface, or UPI, the nation’s ubiquitous digital funds community, to December 31, 2026.

The choice gives non permanent reduction to Walmart-backed PhonePe and Google Pay, which collectively deal with greater than 85% of transactions on UPI. The community, which processes over 13 billion transactions month-to-month, has grow to be the spine of India’s digital financial system since its launch eight years in the past.

The regulator, which operates beneath the supervision of India’s central financial institution and is backed by greater than 50 retail banks, has struggled to search out methods to implement the market share restrictions with out disrupting service for a whole bunch of hundreds of thousands of Indians who depend on these cost apps every day.

On Tuesday, India additionally lifted restrictions on WhatsApp’s cell funds service, letting the Meta-owned prompt messaging app roll out WhatsApp Pay to all its 500 million-plus customers within the South Asian market.

All through this 12 months, officers held intensive discussions with trade leaders about methods to implement the caps, however discovered no possible answer that wouldn’t threat disrupting the patron expertise, in line with folks acquainted with the discussions.

The market share limits have been first proposed in 2020, with an preliminary deadline that was later pushed to 2025. Tuesday’s resolution marks one other delay in India’s efforts to verify the rising energy of world expertise giants in its booming digital financial system.

For PhonePe, which controls practically half of India’s digital funds market, the extension gives essential readability because it weighs plans for an preliminary public providing. The corporate’s prime government had beforehand cited the regulatory uncertainty round market share caps as a key impediment to their IPO timeline.

The UPI community, which facilitates interoperability amongst completely different cost apps and banks, has grow to be the most well-liked approach Indians transact on-line, used for every part from road vendor funds to taxi fares.

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