Ibai’s Velada occasion with Will Smith spices up Twitch’s sluggish July | StreamElements

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Twitch’s July numbers present average development, however nothing spectacular because the summer time numbers decelerate. The first focal point on the charts is the rise of viewers for Ibai, thanks largely partially to his huge occasion in Velada.

Based on StreamElements newest State of the Stream report and knowledge from analytics associate Rainmaker.gg, viewers watched 1.607 billion hours of content material on Twitch in July. Day by day watch hours leveled out the identical as June at 52 million.

Streamer Ibai Llanos took the primary spot on StreamElement’s listing of prime 10 Twitch streamers, his first time doing so in 2024. This probably as a result of his annual influencer boxing occasion, La Velada del Año, which he held for the fourth time on July 13. The occasion peaked at 3.85 million concurrent viewers, in accordance with Streams Charts, probably partially as a result of it featured a number of friends — together with Will Smith as a headlining musical performer. StreamElements’ personal charts present the “Special Events” class rising to the highest spot in July, going up by 15% to 265 million hours watched, which the corporate attributes to La Velada.

StreamElements July 2024 Slide 4

Or Perry, StreamElements CEO, mentioned in a press release, “While Twitch is still hunting for its next big growth driver, one part of the puzzle presented itself in July. Ibai hosted his fourth annual influencer boxing tournament, which set a concurrent viewership record on Twitch and generated nearly three times as many hours as the runner-up streamer. This was right after Kai Cenat partnered with Kevin Hart for a record-setting stream in June. Combining a creative concept with Twitch influencers and Hollywood stars resulted in an effective blueprint that could be a path forward with more frequency. Twitch is also doubling down on collaborative features, which complements this growth strategy.”

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