Haliey Welch, the 22-year-old who went viral for her “Hawk Tuah” video, has managed to show her temporary second of fame right into a full-fledged profession. In just some months, Welch has quickly risen to fame, amassing round 5 million followers throughout varied social media platforms.
After lately releasing her personal podcast titled “Talk Tuah,” she’s now venturing into the tech world with a brand new AI-powered relationship recommendation app known as Pookie Software.
Launched on the App Retailer this week, Pookie Software provides a spread of options geared toward Gen Z singles, akin to an AI chatbot to assist with dialog starters and normal relationship recommendation, outfit suggestions for dates, tricks to improve your relationship profile, and even a zodiac compatibility characteristic.
The app is launching at a time when many younger daters have complaints in regards to the present on-line relationship tradition, which is tormented by ghosting, scams, and different challenges. Some customers have even turned to AI instruments like ChatGPT for relationship recommendation, utilizing prompts to generate total conversations. Main relationship platforms Bumble and Tinder have additionally launched AI instruments.
Whereas Welch will not be the primary content material creator to launch an app, it’s uncommon for somebody to take action early of their profession, which may sign creators have gotten anxious in regards to the sustainability of their success. Extra established influencers, akin to Marques Brownlee (MKBHD) and David Dobrik, have beforehand launched their very own apps.
TechCrunch spoke (or, talked tuah) with Welch and mentioned her new app, which is known as after a cute nickname she calls her boyfriend.
“I [was on] Bill Maher’s podcast, and it was actually one of his ideas he gave me,” Welch stated. “He kind of pushed me, in a way, saying I should be a relationship coach. And so we came up with the idea. … This app is the easiest way for them to find their forever Pookie.”
To construct the app, Welch partnered with Ben Ganz , founding father of Final AI Studio, an AI buyer assist automation platform.
In idea, Welch’s app looks as if a enjoyable and promising idea tailor-made for these navigating the world of relationship and relationships. It resembles different AI-driven relationship teaching instruments, producing responses to all kinds of relationship questions, whether or not you’re looking for recommendation on communication, battle decision, or just find out how to have an gratifying date.
One standout characteristic is its potential to recommend artistic date concepts based mostly in your location and whether or not it’s your first date or your tenth time seeing the particular person. Moreover, the app provides outfit suggestions that can assist you gown appropriately for various relationship eventualities, whether or not it’s an off-the-cuff espresso date or a sublime dinner. It will possibly additionally analyze your relationship app profiles and supply suggestions, akin to partaking prompts or suggestions for including extra images that exhibit your persona. Pookie’s “Flirt Meter” evaluates your textual content messages on a scale of 0 to 100 to find out their flirtatiousness.
When it was introduced that the Hawk Tuah woman would offer relationship recommendation by a brand new app, we anticipated the chatbot to embody her signature humor and bluntness. Nonetheless, upon testing Pookie Software’s AI chatbot, it grew to become obvious that the responses had been generic and lacked the distinctive persona that we anticipated. In consequence, it felt strikingly just like ChatGPT and different current AI instruments.
In keeping with Ganz, nonetheless, they’re engaged on coaching the mannequin by utilizing transcripts from the podcast.
Two of the instruments could also be thought-about controversial, nonetheless: “Bald Predictor” and “Height Detector.”
Bald Predictor works by analyzing a photograph of an individual trying to find potential patterns of hair loss. Peak Detector makes use of proportions and environment to estimate top.
Each of those AI instruments look like a response to frustrations expressed by some girls concerning males who misrepresent their top on relationship profiles or disguise their hair loss in images. Some girls are already utilizing ChatGPT to name out males for mendacity about their top.
Nonetheless, the instruments would possibly come throughout as mean-spirited and will perpetuate the stigma that quick and bald males are inferior.
Welch maintains that the instruments are meant to be lighthearted. However she did point out that, as a 5’8” girl, her favourite software is the peak detector.
And, as with all AI expertise, the Peak Detector isn’t 100% correct and solely gives an estimated guess. Our testing yielded blended outcomes, however one ended up being simply 2 inches off from the particular person’s actual top, taking a number of issues into consideration, just like the counter tops subsequent to the particular person and the ceiling top. After we examined the Bald Predictor, the AI couldn’t decide the chance of baldness from a number of the photos.
Welch and Ganz plan to introduce new options sooner or later by collaborating with podcast company and different content material creators, though they didn’t specify which options might be added. Notable figures akin to Holly Madison and Whitney Cummings have appeared on Discuss Tuah, which can appeal to extra customers to the app.
Pookie Software operates on a subscription mannequin; it prices $7 per week or $50 per yr. There’s additionally a three-day free trial.
