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Go to Qatar Launches Activations in Berlin and Munich for UEFA EURO 2024
Go to Qatar is happy to announce the launch of its activations in Berlin and Munich, Germany, this summer time as a part of its partnership with the UEFA European Soccer Championship 2024. By aligning with Europe’s premier worldwide soccer event, Go to Qatar goals to showcase Qatar’s cultural landmarks and luxurious facilities to a broader viewers.
H.E. Saad Bin Ali Al Kharji, Chairman of Qatar Tourism
H.E. Saad Bin Ali Al Kharji, Chairman of Qatar Tourism and the Board of Administrators of Go to Qatar, said: “This partnership continues our efforts to promote cultural exchange and highlight Qatar’s diverse offerings. Visit Qatar and UEFA share a commitment to transcending cultural barriers through the universal language of sports. Both organizations inspire and connect people globally, celebrating cultural diversity.”
He added, “Qatar aims to solidify its position as a global sports destination. The significance of Qatar’s sporting legacy lies in our successful track record of hosting and supporting major sporting events. On behalf of Visit Qatar, I wish Germany a successful tournament and invite all UEFA EURO 2024 fans to visit and enjoy The Doha Club – Visit Qatar’s Fan Zone activation in Berlin and Munich.”
Eng. Abdulaziz Ali Al Mawlawi, CEO of Go to Qatar
Commenting on the partnership, Eng. Abdulaziz Ali Al Mawlawi, CEO of Go to Qatar, mentioned: “By partnering with UEFA, Visit Qatar is not just joining a tournament; we’re building a bridge between cultures, welcoming the global community to explore what Qatar represents—a unique blend of tradition and modernity. Through sports, we celebrate diversity and foster connections. Qatar’s incredible sporting legacy, demonstrated by our track record of hosting major events, naturally leads to this partnership, underscoring our intent to become a global sports hub. Join us in Berlin and Munich and immerse yourself in ‘The Doha Club’ experience, where every moment reflects Qatari hospitality and culture.”
Fan Zone Activation
“The Doha Club” activations will likely be a spotlight on the UEFA EURO 2024 Fan Zones in Berlin and Munich all through the event. Situated in Olympia Park, the Munich Fan Zone is anticipated to draw round 37,000 followers each day, whereas the Berlin Fan Zone in Platz der Republik will welcome roughly 10,000 followers every day. Styled as a contemporary seaside membership, Go to Qatar’s activation provides a novel expertise of Qatar. Followers can take pleasure in native delights like Qahwa (Arabian espresso), Karak (milk tea), and candy treats. They’ll additionally partake in footvolley, attempt on a Qatari Bisht, acquire enjoyable souvenirs, and immerse themselves within the famend Qatari hospitality.
Broadcast and Content material
Go to Qatar is launching a marketing campaign that includes the UEFA EURO 2024 trophy to advertise the “Stopover in Qatar” initiative. Concentrating on key European markets, together with the UK, Germany, and France, the marketing campaign showcases the trophy in iconic places throughout Qatar, demonstrating how guests with restricted time can nonetheless absolutely expertise the nation. The marketing campaign directs customers to a gamified touchdown web page the place they will play for an opportunity to win tickets to UEFA EURO 2024. Moreover, Go to Qatar is showcasing the nation’s key landmarks by way of a broadcast partnership airing all through the event on media channels throughout Europe.
Fantasy Soccer
Go to Qatar can also be the Presenting Companion of EURO 2024 Fantasy Soccer. Members have the prospect to win wonderful prizes and tickets to UEFA EURO 2024 matches. The grand prize is a visit to Qatar for 2, together with flights, chosen in-destination experiences, and lodge lodging. To maximise visibility, Qatar content material will likely be promoted throughout varied channels and platforms, together with the UEFA and EURO 2024 web site homepages and apps, the UEFA match middle, and all UEFA social media channels.
Qatar’s Sporting Legacy
Qatar has established itself as a hub for worldwide sports activities tournaments, together with the FIFA World Cup 2022
, the FIFA Membership World Cup, and the AFC Asian Cup Qatar 2023. The nation can also be getting ready to host the 2027 FIBA Basketball World Cup and the 2030 Asian Video games. These occasions spotlight Qatar’s state-of-the-art infrastructure, organizational capabilities, and dedication to excellence.
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