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Mexico is sitting on greater than half a billion litres of tequila in stock, nearly as a lot as its annual manufacturing, because the fast-growing business reckons with slowing demand and the prospect of tariffs on exports to the US beneath Donald Trump.
By the top of 2023, the business had 525mn litres of tequila in stock, both ageing in barrels or ready to be bottled, in accordance with knowledge shared with the Monetary Occasions by the Tequila Regulatory Council. Of the 599mn litres of tequila produced final yr, about one-sixth remained in stock, in accordance with the figures.
“Much more new spirit is being distilled than is being sold, and inventories are starting to accumulate,” stated Bernstein analyst Trevor Stirling, attributing the build-up to falling demand and new distillery capability that has just lately begun working in Mexico. “The tequila industry is set for a very turbulent 2025.”
Customers’ thirst for Mexico’s nationwide drink grew quickly over the previous decade because the spirit went mainstream within the US, partly because of celebrity-backed manufacturers equivalent to George Clooney’s Casamigos.
However demand has fallen again over the previous 18 months because the pandemic spirits growth subsided and shoppers in the reduction of on their ingesting in response to increased costs.
The quantity of spirits bought within the US within the first seven months of the yr shrank 3 per cent in contrast with the identical interval final yr, in accordance with drinks knowledge supplier IWSR. Tequila consumption fell 1.1 per cent, in contrast with a 4 per cent rise in 2023 and a 17 per cent rise in 2021, the peak of the tequila surge.
Although among the stock is within the strategy of being aged, relatively than simply awaiting bottling, tequila evaporates quickly in contrast with different ageing spirits — partly due to Mexico’s heat local weather — which means that the majority tequila isn’t left in barrels past three years.
So as to add to the business’s woes, Trump has threatened Mexico, the US’s largest buying and selling associate, with a 25 per cent tariff on its items. That will be devastating to the business and to Mexico’s economic system, which depends on its northern neighbour to purchase 83 per cent of its exports.
“It would be shooting themselves in the foot because their consumers would have to pay much more,” stated Tequila Regulatory Council president Ramón González.
Two-thirds of all tequila produced in Mexico was exported in 2023, and 80 per cent of that was shipped to the US, in accordance with the group, which ensures merchandise adhere to specs and protects the spirit’s designation of origin.
Tequila’s largest export markets after the US final yr had been Spain and Germany, which every made up simply 2 per cent.
González stated there was broad concern concerning the potential tariffs however performed down their probability, pointing to the elevated funding in tequila by US corporations and to Trump’s earlier threats that didn’t materialise throughout his final time period in workplace.
“When he was president . . . he said exactly the same thing, that there would be tariffs et cetera,” he stated. “Not only did he not put taxes on alcoholic drinks, he lowered them,” he stated, referring to 2017’s Tax Cuts and Jobs Act, which decreased tax charges on alcohol produced or imported to the US.
Two of the most important tequila manufacturers, Bacardi-owned Patrón and Casamigos, which is now owned by London-listed Diageo, have been slicing costs for greater than a yr in response to weaker shopper demand, in accordance with analysis by Bernstein.
On the identical time, tequila producers have gained from cheaper uncooked materials costs, together with for agave, the plant from which tequila is made.
“There is oversupply at the moment of several times what the industry needs, and probably some of these plantations won’t be sold looking at the industry numbers,” González stated.
The worth of agave has plummeted from about 30 pesos per kilo to between six and eight pesos for suppliers with contracts, or as little as two pesos on the spot market, in accordance with producers and farmers.
“It would be a big blow to category economics if the financial upside from falling agave prices were competed away by high-end pricewars,” stated Stirling.
