Monday, November 25, 2024
Hornblower Group has introduced the appointment of Eric Assam as Senior Vice President of Income Administration and Merchandising. Reporting on to CEO Mike Flaskey, Assam will lead the corporate’s income administration methods, specializing in pricing, merchandising, loyalty applications, stock administration, and channel optimization to drive income progress in alignment with Hornblower Group’s core aims.
Eric Assam brings intensive experience in income administration and operational effectivity to his new function. Previous to becoming a member of Hornblower Group, he served as Government Vice President at Capital Holidays, the place he spearheaded transformative income initiatives. Throughout his tenure, Capital Holidays skilled extraordinary progress, with contract income rising from $32 million in 2018 to an estimated $285 million in 2023. Quantity Per Visitor additionally elevated considerably, from $2,500 in 2018 to over $4,000 by 2022. Moreover, his revitalization of the Capital Membership loyalty program drove an 80% increase in off-peak occupancy charges.
“Eric has a proven track record of shaping successful revenue strategies for major hospitality companies, and I’m thrilled that he is bringing his talents to our team,” Flaskey stated. “He is incredibly accomplished at tailoring experiences to meet customer needs and enhance loyalty—this expertise will be pivotal in helping us meet our ambitious long-term goals for Hornblower Group.”
Earlier than Capital Holidays, Assam spent eight years at Diamond Resorts, the place his management helped propel the corporate’s trade rating from the highest 15-20 to quantity 3 by 2015. His initiatives improved customer support metrics by lowering name heart reply occasions and dropped calls whereas rising ancillary revenues by 50%.
“I’m thrilled to be joining Hornblower Group to build on the company’s amazing portfolio of experiences,” Assam stated. “I look forward to joining the talented team to execute innovative and customer-focused strategies as we look to expand our global footprint.”
Primarily based in Hornblower Group’s Orlando workplace, Assam additionally brings almost 20 years of expertise from Wyndham Trip Possession, the place he held numerous gross sales and advertising roles. He holds a bachelor’s diploma in advertising and organizational growth from the College of Colorado.
