The 4 Seasons Resort Abu Dhabi at Al Maryah Island is happy to announce the appointment of Ekaterina Saburova as its new Director of Advertising. Ekaterina joins the staff at this prestigious 34-storey resort after spending twelve years with 4 Seasons in Russia. She brings a contemporary enthusiasm to guide the staff in selling not solely the resort but in addition the colourful cinematic capital of the United Arab Emirates, aiming to make company fall deeply in love with the vacation spot.
“I was in love with Abu Dhabi before I got here, and I am thrilled for the opportunity to highlight the renowned Four Seasons in the city,” says Ekaterina. “There is so much for guests to do and enjoy here, and I look forward to keeping them engaged. From views of the capital to our menu of international dining experiences such as the vintage Chicago-style steakhouse Butcher & Still and renowned Italian cuisine of Café Milano, to the therapeutic services of Pearl Spa & Wellness, we offer so much for guests to have an expansive stay in Abu Dhabi even if never leave the property.”
In her new function, Ekaterina will oversee advertising and gross sales initiatives, public relations, digital advertising, occasions, income administration, and reservations for the eight-year-old resort. She leads a various staff of 20, reflecting the resort’s broader workforce which incorporates over 40 nationalities, enhancing the vary of experiences and views accessible.
Ekaterina’s journey to Abu Dhabi included a number of intriguing chapters. Raised in Russia, she attended the State College of Administration in Moscow, the place she obtained a Grasp’s diploma and PhD in economics, initially setting her up for a profession in finance and insurance coverage. Nevertheless, she quickly discovered this work unfulfilling and pivoted to the hospitality business, pushed by a longstanding fascination with lodges.
She started her hospitality profession with a world resort group earlier than shifting to 4 Seasons in 2014 as Director of Gross sales in St. Petersburg. Over time, she transitioned to advertising, ultimately serving as Regional Director of Advertising for properties in GCC international locations. She additionally spent two years in a twin function as Resort Supervisor/appearing Common Supervisor at 4 Seasons in St. Petersburg. This function offered her with helpful administration insights and a deeper understanding of the integral function every staff member performs in creating excellent visitor experiences. Her steady studying journey included reaching a Hospitality Administration 360 certificates from Cornell College.
Now on the helm of promoting in Abu Dhabi, Ekaterina is targeted on positioning 4 Seasons as a number one identify in UAE hospitality. “I view our team as ambassadors for both our company and Abu Dhabi. If guests’ only experience of Abu Dhabi is through us, they’ll undoubtedly return for more,” she states.
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