Crew Liquid, the worldwide skilled esports group, launched MyBlue, a local fan engagement platform constructed on the Sui blockchain and sensible contact platform.
The launch of MyBlue is the results of a collaboration between Crew Liquid and Mysten Labs, the unique contributor to Sui. The 2 events introduced their partnership in February 2024.
Collectively, Mysten Labs and Crew Liquid are reimagining fan loyalty, empowering followers to unlock unique, one-of-a-kind digital rewards with low-cost, environment friendly transactions, customizability, and the unparalleled velocity of Sui’s blockchain.
MyBlue builds on the legacy of Liquid+, Crew Liquid’s authentic fan platform launched in late 2020. With MyBlue, followers will get their very own soulbound avatar of Blue, Crew Liquid’s mascot, that they’ll customise with digital objects earned by finishing quests.
These collectibles will embody memorabilia of essential moments of their fan journey, in addition to enjoyable objects that allow fan customization and self-expression. To earn this stuff, customers full quests by interacting with Crew Liquid, like watching reside esports matches or participant streams, responding to social media posts, chatting with the group on Discord, submitting memes or phrases of encouragement to groups, answering quizzes, and extra.
Followers also can unlock extra rewards and worth, comparable to signed jerseys, TL retailer reductions, in-game foreign money, unique merch and participant entry, and even one-of-a-kind experiences like journeys to an esports occasion.
“We’re excited to launch MyBlue to our fans, as well as the wider esports and gaming communities,” mentioned Steve Arhancet, co-CEO of Crew Liquid, in a press release. “Thanks to our partnership with Mysten Labs, we’ve taken the best parts of Liquid+ and upgraded it by integrating Sui to make the ultimate fan platform. Fans show up for us, and MyBlue will enable us to keep showing up for them by offering amazing experiences and unique rewards. I can’t wait for all our fans to get their own Blue.”
With the launch of MyBlue, Crew Liquid and Mysten Labs mentioned they’re redefining fan engagement by offering followers with significant interactions throughout the Sui ecosystem. The customized Blue and all earned objects can be saved on Sui, giving customers true possession of their particular person fan journey. Moreover, customers create their MyBlue account by means of Mysten Labs’ product, zkLogin, which permits simplified entry to blockchain apps on Sui through signing in with acquainted net credentials, like Google and Twitch.
“Seeing Team Liquid push the boundaries of what’s possible in esports and onchain experiences is extremely validating,” mentioned Anthony Palma (an ace Name of Obligation participant), head of gaming partnerships at Mysten Labs, in a press release. “Through integrating Sui, Team Liquid fans will have a frictionless journey on MyBlue, acquiring collectibles to showcase their fandom without the need for a deep understanding of the underlying blockchain technology the platform is built on. Through our partnership with Team Liquid, Mysten Labs gives MyBlue users a unique experience to customize avatars, complete quests, and earn rewards.”
Crew Liquid will host a celebration occasion on Thursday, November 14 for the launch of MyBlue on twitch.television/teamliquid, from midday to 4 pm Pacific time. Followers will have the ability to earn prizes by digitally taking part in the world’s largest crane sport and by getting into the “Ultimate TL Fandom Kit” giveaway that features a TL retailer purchasing spree, and an Alienware peripherals bundle, and a customized Blue plushie and corresponding distinctive merchandise for his or her MyBlue.
Crew Liquid, based in 2000, has gained greater than $53 million throughout 7,000 tournaments up to now. Sui is a first-of-its-kind Layer 1 blockchain and sensible contract platform designed from the underside as much as make digital asset possession quick, personal, safe, and accessible to everybody.
Its object-centric mannequin, primarily based on the Transfer programming language, permits parallel execution, sub-second finality, and wealthy on-chain property. With horizontally scalable processing and storage, Sui helps a variety of functions with unmatched velocity at low value.
Mysten Labs is a workforce of main distributed methods, programming languages, and cryptography consultants whose founders have been senior executives and lead architects of pioneering blockchain tasks. The mission of Mysten Labs is to create foundational infrastructure for Web3.
