Main as much as its 68th Annual Conference in Las Vegas, Nevada, Alternative Lodges Worldwide, a serious participant within the international lodging franchising sector, held its SOAR (Supporting Possession Entry & Illustration) improvement seminar. The goal was to reintroduce its initiative aimed toward fostering lodge possession alternatives for underrepresented entrepreneurs. All through the seminar, Alternative Lodges reaffirmed its longstanding dedication of over 20 years to facilitating small enterprise possession for people underrepresented within the lodge possession and operation enviornment, together with Black, Hispanic, and Native American people, in addition to ladies and veterans. Presently, Alternative Lodges is actively working to bolster the presence of feminine franchisees by internet hosting the second annual HERtels by Alternative Lodges luncheon, a program designed to empower ladies entrepreneurs all through their possession journey.
The excellent improvement seminar, spanning the whole day, drew potential and present homeowners and operators. It featured a Q&A session with former NFL participant and proprietor of Consolation Inn and Mainstay Suites, Chinedum Ndukwe, discussions on overcoming limitations to entry within the trade, and concluded with a night networking reception.
“As the first hotel company to establish a dedicated development team solely focused on extending the opportunity of hotel ownership to underrepresented populations, the SOAR team will continue to open doors for underrepresented minority entrepreneurs, including women and veterans,” stated John Lancaster, Vice President, Rising Markets, Franchise Improvement and Proprietor Relations, Alternative Lodges Worldwide. “For over 20 years, Choice has seen success and the direct impact of this program, having proudly awarded over 370 franchise agreements to diverse participants since the program started.”
This morning, the SOAR program is internet hosting its second annual HERtels by Alternative Lodges luncheon and seminar at Alternative’s annual Conference. This occasion serves as a platform to unite skilled homeowners with aspiring ones for a day devoted to networking, mentorship, and discussions on the obstacles confronted by ladies in search of possession within the hospitality trade. In 2023, Alternative’s Rising Markets program, now often known as SOAR, granted 9 franchise offers to Black and African American entrepreneurs and 17 offers by the HERtels program. Since its inception in 2021, the HERtels program has engaged 80 ladies, ensuing within the institution of 59 new female-owned resorts.
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