Spotify’s addition of its AI DJ function, which introduces customized track choices to customers, was the firm’s first step into an AI future. Now, Spotify is growing another model of that DJ that may communicate Spanish.
References to the brand new AI DJ have been noticed within the app’s code by tech veteran and reverse engineer Chris Messina. He discovered indications that customers would have the ability to swap the AI DJ’s language from English to Spanish in addition to references to the brand new DJ’s title, “DJ Livi.” The code additionally suggests this AI DJ can be out there in Mexico.
Assuming it rolls out, DJ Livi would symbolize the primary language growth for the function, as its present AI DJ — DJ X — launched globally final yr, however solely in English.
Reached for remark, Spotify didn’t dispute the findings.
“At Spotify, we routinely conduct a number of tests aimed at letting users express themselves through the music they love,” an organization spokesperson mentioned. “Some of those end up paving the path for our broader user experience and others serve only as important learnings. We have no further news to share on future plans at this time,” they added.
In different phrases, Spotify isn’t but prepared to substantiate particular launch plans for a Spanish-speaking AI DJ as, for now, the function is barely thought-about an experiment. Nevertheless, it might make sense for Spotify to deal with this demographic, given the reputation of the Spanish language globally, the place it ranks behind English, Mandarin, and Hindi. Plus, Spanish is broadly spoken within the U.S., a key marketplace for Spotify, the place there are over 42 million folks who communicate the language at dwelling. Presumably, anybody would have the ability to set their AI DJ to Spanish, if the function have been to launch.
An AI DJ isn’t the one approach Spotify has been testing new AI applied sciences. The corporate has additionally experimented with utilizing AI to make host-read advertisements for podcasts and customized AI playlists you may construct utilizing prompts. Spotify CEO Daniel Ek has additionally teased plans for utilizing AI throughout its enterprise in areas like personalization, advertisements, and podcast summaries.
