Amsterdam, Netherlands – In a transfer that’s positive to please their passionate fanbase, Dutch giants Ajax have introduced that their iconic basic brand will make a triumphant return because the membership’s official emblem ranging from the 2025/2026 season.
The announcement comes as Ajax prepares to have a good time its one hundred and twenty fifth anniversary on March 18th, 2025.
Talking on the choice, CEO Menno Geelen emphasised the significance of honoring the membership’s wealthy historical past and DNA.
“Ajax will celebrate its 125th anniversary on March 18. The celebrations will include the announcement of the return of the classic logo. We know that the majority of our fans have cherished this wish for years, and we felt that our 125th anniversary was the perfect moment to give back the classic logo to our fans and ourselves.”
Geelen went on to spotlight the membership’s dedication to upholding its core values and soccer philosophy, stating that “history has shown that we are at our best when we remain true to the Ajax DNA.” The reintroduction of the basic brand, he mentioned, “symbolizes this commitment and serves as both a tribute to our rich history and an inspiration for the future.”
The basic Ajax brand, with its distinctive red-and-white striped protect and iconic “Ajax” lettering, has lengthy been a beloved image of the membership.
It was first launched in 1928 and remained the membership’s major emblem till 1991, when it was changed by a extra fashionable design.
Now, after 34 years, the basic brand will make its return, regularly being carried out throughout the entire membership’s expressions and showing on the match shirts as soon as once more.
“The 125th anniversary feels like a very fitting moment to give the logo back to the club, the fans, and ourselves,” mentioned Ernst Boekhorst, Chairman of the Board of Administrators. “We are delighted to make such a contribution.”
The return of the basic brand will probably be celebrated at this time in a sold-out Johan Cruijff ArenA, the place the Ajax Legends will face the Actual Madrid Legends.
This symbolic occasion underscores the importance of the event for the membership and its supporters.
The choice to revert to the basic brand is a testomony to Ajax’s deep-rooted dedication to its heritage and the unwavering loyalty of its fanbase.
Because the membership prepares to embark on its subsequent chapter, the return of this iconic emblem serves as a strong reminder of the enduring spirit and custom which have outlined Ajax for over a century.
