Threads appears to be rolling out a brand new location tagging characteristic that enables customers so as to add a location to their posts. Some customers have reported seeing the change in Threads’ app, although it doesn’t appear to be obtainable to everybody simply but.
The characteristic is much like location tagging on Instagram. While you give Threads entry to your location, you’ll see a listing of close by locations to tag, although you may also manually seek for a spot. For instance, I noticed that a number of customers already jokingly tagged their posts as “hell.”
In response to an in-app disclaimer from Meta, the corporate plans to make use of location sharing to raised customise Threads by exhibiting “personalized content” about locations close by. The change may assist enhance Threads’ search performance, which nonetheless usually falls brief, and make the app barely extra helpful for following breaking information and different well timed occasions.
The change may additionally come in useful sooner or later when Meta lastly flips the swap on promoting in Threads. Mark Zuckerberg has mentioned the corporate plans to proceed rising the service earlier than bringing adverts to the platform, however getting customers’ consent to sharing areas would offer a vital bit of data for the corporate’s advert machine.
Meta didn’t instantly reply to questions in regards to the characteristic, however the firm seems to nonetheless be rolling it out. Location sharing appeared for me within the Threads app, however then disappeared about an hour later. It doesn’t appear to be seen in any respect but on the net model of Threads.
