Friday, August 16, 2024
Studying Time: 2 minutes
The U.S. Journey Affiliation unveiled the 2024 Future and Mercury Award winners on the fortieth annual ESTO convention, hosted in Columbus, Ohio from August 11-13. The occasion, held on the Higher Columbus Conference Middle, culminated in a celebratory awards dinner the place these accolades had been offered.
“The Destiny and Mercury Awards not only recognize creative achievement in destination marketing but also the outstanding effort to inspire visitation and promote travel in savvy and imaginative ways,” stated Ellen Davis, U.S. Journey Govt Vice President, Enterprise Technique and Trade Engagement. “Our destination community works every day to grow travel in ways that benefit local economies and communities. Congratulations to all the winners of this year’s awards.”
These awards highlight excellent achievements throughout 18 classes in vacation spot advertising and marketing, which play a pivotal function in boosting tourism and fostering business development.
Particularly, the Future Awards honor superior vacation spot advertising and marketing at native and regional ranges, whereas the Mercury Awards commend state-level accomplishments. This yr’s recipients had been chosen by an professional panel of almost 60 advertising and marketing professionals.
Classes ranged from broadcast promoting and digital campaigns to public relations efforts and progressive web site designs.
The ESTO convention is a key gathering for professionals in vacation spot advertising and marketing, rotating yearly amongst totally different host cities. It supplies three days filled with instructional workshops, networking periods, and recognition of business excellence.
In a notable spotlight from the convention, the Nationwide Council of State Tourism Administrators named Mike Mangeot, Commissioner of the Kentucky Division of Tourism, because the 2024 State Tourism Director of the Yr.
