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The Macao Authorities Tourism Workplace (MGTO) is taking part within the Worldwide Journey Expo (ITE) Hong Kong 2024, which incorporates the thirty eighth Worldwide Journey Expo (Leisure) and the nineteenth MICE Journey Expo, on the Hong Kong Conference and Exhibition Centre from June 13 to 16, 2024. Underneath the theme “Forward to Full Recovery” and “Rediscover the World,” MGTO goals to advertise Macao as a premier vacation spot for leisure and enterprise journey, looking for to develop its worldwide customer markets.
Distinctive Sales space Highlights Macao’s “Tourism+” Enchantment
MGTO’s representatives attended the opening ceremony of ITE Hong Kong 2024 right this moment (June 13). This yr’s sales space, themed “Experience Macao,” options parts of Macao’s conventional structure, akin to massive archways and vibrant lighting installations, to showcase the town’s dazzling skyline. The sales space is provided with an LED wall and digital panels displaying the newest promotional movies and tourism details about Macao. Guests can take pictures with the Macao Tourism Mascot MAK MAK, take part in interactive video games, and obtain souvenirs by following MGTO on social media. Moreover, Macao’s sales space connects with Hengqin’s sales space, highlighting multi-destination journey alternatives.
Assist from Hong Kong’s On-line Journey Platforms
This yr, 32 tourism companies from Macao, together with resorts, journey businesses, and transportation corporations, are taking part as co-exhibitors to advertise their services to patrons and commerce guests on Commerce Days (June 13-14). On Client Days (June 15-16), Hong Kong journey businesses and on-line platforms, akin to China Journey Service, Wing On Journey, and KKday, will host the “Experience Macao Mega Sale” on the Macao sales space, providing particular offers on Macao journey merchandise. Journey seminars will even be carried out to focus on MGTO’s promotional theme for June, “Tasty June,” showcasing Macao’s standing as a UNESCO Artistic Metropolis of Gastronomy and offering the newest journey ideas.
Increasing Macao’s Presence in Hong Kong and Past
Hong Kong is Macao’s second-largest customer market. For years, MGTO has participated in ITE Hong Kong to boost Macao’s profile and discover varied market segments in Hong Kong and different worldwide markets. MGTO’s advertising and marketing methods embody selling Macao’s points of interest on social media, collaborating with Hong Kong KOLs to characteristic fashionable experiences in Macao, and dealing with companions to create custom-made itineraries for various market segments. The Workplace additionally organizes vacation spot shows, roadshows, and journey festivals, boosting promotional efforts for multi-destination tourism merchandise to supply numerous journey experiences and broaden customer markets.
Celebrating Milestones with Spectacular Occasions
In celebration of the seventy fifth anniversary of the founding of the Folks’s Republic of China and the twenty fifth anniversary of the Institution of the Macao SAR, MGTO will host a number of occasions, together with the “International Cities of Gastronomy Fest, Macao,” from June 14 to 23. By varied channels, the Workplace will spotlight Macao’s numerous “tourism+” experiences, enhancing its standing as a worldwide heart of tourism and leisure and reinforcing its id as a world metropolis.
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